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Multinationals as Flagship Firms: Regional Business Networks

Name: Multinationals as Flagship Firms: Regional Business Networks
ISBN: 9780199258185

Joseph R. D’Cruz

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The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. In this book Professors Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the new concept of the flagship firm.

Категории:

Business & Economics

Год:

2003

Издательство:

OUP Oxford

Язык:

english

Страницы:

232

ISBN 10:

019925818X