Building a history : the Lego group

Toy of the Year; Toy of the Century; Greatest Toy of All Time ... there aren't many titles that haven't been bestowed on LEGO toys, and it's not hard to see why. From its inception in the early 1930s right up until today the LEGO Group's history is as colourful as the toys it makes. Few other playthings share the LEGO brand's creative spirit, educative benefits, resilience, quality and universal appeal. The LEGO name is now synonymous with play time, but it wasn't always so. This history charts the birth of the LEGO Group from the workshop of a Danish carpenter and its steady growth as a small.
Abstract: Toy of the Year; Toy of the Century; Greatest Toy of All Time ... there aren't many titles that haven't been bestowed on LEGO toys, and it's not hard to see why. From its inception in the early 1930s right up until today the LEGO Group's history is as colourful as the toys it makes. Few other playthings share the LEGO brand's creative spirit, educative benefits, resilience, quality and universal appeal. The LEGO name is now synonymous with play time, but it wasn't always so. This history charts the birth of the LEGO Group from the workshop of a Danish carpenter and its steady growth as a small