Selling Today: Partnering to Create Value, 12th Edition
Gerald L. Manning, Barry L. Reece, Michael Ahearne
Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.
Категории:
Год:
2011
Издание:
12
Издательство:
Pearson Education
Язык:
english
Страницы:
545
ISBN 10:
0132109867
ISBN 13:
9780132109864
Файл:
PDF, 20.85 MB
IPFS:
,
english, 2011
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